What is the macro situation for the music business?
Today, we see a major turning point coming through. After a lost decade of negative growth, the music business has been enjoying a decisive rebound in recent years - the main drivers being the digital and streaming channels.
The last 20 years have been tough on everyone in the music industry. Margins and turnover have collapsed, and a huge value gap exists between the compensation received and the value created by content producers.
Today, we see a major turning point coming through. After a lost decade of negative growth, the music business has been enjoying a decisive rebound in recent years - the main drivers being the digital and streaming channels. And yet there is plenty of room to grow: revenues are still far from the level reached in 1999, and penetration of streaming services definitely have a chance of improving. We also spot a growing dislike among young generations for piracy practices, as well as awareness and concern for the value gap and need to support their favourite artists, consuming music in a legal way.
